Welcome to the new IWA blog. Hi, I’m Eric and I’ll be your waiter, er, writer this evening. Would you like to hear the specials tonight?
But seriously, I will be writing for this blog and, in true gadget guy fashion, I hope to introduce you to some cool new wine gadgets and all the essential accessories that I know you’ll definitely want to have. I’ll also be doing what I’d like to call the Accessory Shootout where we’ll compare some of the most popular wine accessories available on the market and see how they work in real life. No, we’re not testing with profession wine people, but honest-to-goodness real-life people will use these products and we’ll show you who comes out on top.
I’ll also be educating you on wine, but don’t worry, you won’t need to take notes nor will there be any tests. Pay attention and before you know it, you may find yourself speaking like a sommelier. ([In a fast TV-announcer voice] Sommellier status not guaranteed. Results may vary.) Impress your boss and wow your friends. Hey, you might even learn something. But first, a little Q and A pop quiz about us.
Q: Who is IWA?
A: We’re a company offering the finest in wine accessories, gifts and wine storage solutions. We set ourselves apart from other places selling wine accessories by offering innovation, design and exciting new products that really fit the way we enjoy wine.
Q: Aren’t you located in some Texas town or maybe some call center in India?
A: No, not at all. As a matter of fact, we’re located right in the middle of northern California’s fabulous wine country, where we get to try out everything first-hand with the great wines that our own wineries produce.
Q: Are you a real person?
A: Yes. Yes I am and I don’t play one on television. But I have been known to appear in videos occasionally and I do write a blog, so I guess that qualifies me as real. Are you for real?
Q: Yeah, but aren’t you just trying to sell me something?
A: Well, duh. Sure we’re selling wine accessories and even the wine itself, but you don’t have buy anything to take advantage of the information we’re providing FREE on our blog. Of course, I’d personally appreciate it if you would buy it from us. [Queue sob music] Because, we have families to feed and mortgages to pay… You get the idea.
And this month only, just to show you my appreciation, I’m offering free shipping with any $25 order. So, take advantage of my generous nature and be sure to visit our blog often, or if you’re more technically inclined, add us to your RSS reader. Why? Because I’m getting ready to have a contest to name this blog. I don’t have a catchy name for our blog and I need your help. So check back often and I’ll give you all the details so that you can participate and have a chance to win some great prizes.