Write for Us: Contributor Guidelines for IWA’s Blog

Do you enjoy sharing your wine know-how with other wine lovers? Do you have a knack for writing original, engaging content?

We’d love to hear from you! Because we value your expertise, we start at $50 for blog posts that help our audience learn about storing and enjoying wine. We especially appreciate submissions about the best ways to choose, use, install or enjoy wine cellars, racks, cabinets and cooling equipment.

Follow these guidelines to improve your chances of being published on the IWA Blog:

  • Review other posts to get a feel for the IWA voice and tone. Since our readers are wine aficionados themselves, we look for posts that have a sophisticated tone.

  • Write for our audience. The IWA audience includes wine collectors and connoisseur types who store hundreds of bottles in their home cellars. Our readers are sophisticated drinkers who already have a great deal of wine know-how. We aim to publish the work of writers who are true wine experts.

  • Aim for 500-700 easily readable words. Posts are easier to read if you write in short, to-the-point sentences and paragraphs. If you can, break information into bullets or subheadlines. This makes your post more scannable for everyone, whether your article is read on a computer screen, tablet, or smartphone.

  • Focus on being useful. We like to share practical, helpful information. How can you turn your suggestions or advice into action items for the reader? Can you give even more details that will help the reader implement what you’ve suggested?

  • Include a two-sentence bio at the end. Include a few tidbits of info about yourself, especially why you’re an expert on whatever topic you wrote about. You can also add a link to your website if you’d like.

  • Submit your post as a Google Doc to alexa [at] swawine.com. This is how we prefer to receive submissions and edit posts. Follow these easy instructions to share your post as a Google Doc with us, and remember to select “Can edit.” It’s best to create your post as a Google Doc, rather than uploading a Word Doc to Google; sometimes we can’t edit converted Word documents even if you give us permission.

Keep in mind that IWA owns all published posts. We ask that you don’t republish elsewhere. You can always run an excerpt, then link to the full post on IWA.

Thanks for your interest, and we look forward to hearing from you!

The IWA Team
Questions? Contact alexa [at] swawine.com