Write for Us: Contributor Guidelines for IWA’s Blog

Do you enjoy sharing your wine know-how with other wine lovers? Do you have a knack for writing original, engaging content?

We’d love to hear from you! Because we value your expertise, we offer up to $50 for blog posts that help our audience learn about storing and enjoying wine. We especially appreciate submissions about the best ways to choose, use, install or enjoy wine cellars, racks, cabinets and cooling equipment.

Follow these guidelines to improve your chances of being published on the IWA Blog:

  • Review other posts to get a feel for the IWA voice and tone. Since our readers are wine aficionados themselves, we look for posts that have a sophisticated tone.

  • Write for our audience. The IWA audience includes wine collectors and connoisseur types who store hundreds of bottles in their home cellars. Our readers are sophisticated drinkers who already have a great deal of wine know-how. We aim to publish the work of writers who are true wine experts.

  • Aim for 700-1,000 easily readable words. Posts are easier to read if you write in short, to-the-point sentences and paragraphs. If you can, break information into bullets or subheadlines. This makes your post more scannable for everyone, whether your article is read on a computer screen, tablet, or smartphone. The information itself needs to be detailed and well researched.

  • Focus on being useful. We like to share practical, helpful information. How can you turn your suggestions or advice into action items for the reader? Can you give even more details that will help the reader implement what you’ve suggested? Current topics of interest: Wine pairings and in depth travel articles.

  • Include a two-sentence bio at the end. Include a few tidbits of info about yourself, especially why you’re an expert on whatever topic you wrote about. You can also add a single link to your website if you’d like.

  • External links policy: Please keep external links within the article to reliable, information resources only, not promoting products that do not belong to IWA. If informational articles are available from IWA, CellarPro, Le Cache or WineKeeper on a similar topic, they will be used in favor of a different source. If you would like to add product or reference article links to your article, we encourage you to leverage products from our main website, iwawine.com and if you need assistance choosing links related to your topic, please contact us for input. If you submit an article with external links to promote non-IWA products or websites that could be replaced with articles from our family of stores, they will be removed or replaced.
  • Submit your post as a Google Doc to alexa [at] swawine.com. This is how we prefer to receive submissions and edit posts. Follow these easy instructions to share your post as a Google Doc with us, and remember to select “Can edit.” It’s best to create your post as a Google Doc, rather than uploading a Word Doc to Google; sometimes we can’t edit converted Word documents even if you give us permission. Do not send us a topic list for consideration, we are looking for completed articles. Once accepted, we reserve the right to edit the article as necessary.

Keep in mind that IWA owns all published posts. We ask that you don’t republish elsewhere. You can always run an excerpt, then link to the full post on IWA.

Thanks for your interest, and we look forward to hearing from you!

The IWA Team
Questions? Contact alexa [at] swawine.com